Legal

Privacy Policy

Last updated: February 2026

1. Introduction

Welcome to Brands Always. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website or interact with us as a potential franchise partner, and tell you about your privacy rights and how the law protects you.

Brands Always is a retail franchise concept offering genuine imported branded apparel, sportswear, footwear, and accessories at discounted prices. This policy applies to all information collected through our website, franchise inquiry forms, and business communications.

2. Information We Collect

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data: includes first name, last name, username or similar identifier, title, date of birth.

Contact Data: includes billing address, delivery address, email address (md@brandsalways.com, enquiry@brandsalways.com, info@brandsalways.com), and telephone numbers.

Financial Data: includes bank account and payment card details for franchise setup and investment purposes.

Technical Data: includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

Profile Data: includes your username and password, franchise inquiries, investment preferences, feedback and survey responses.

Usage Data: includes information about how you use our website, products and services.

Marketing and Communications Data: includes your preferences in receiving marketing from us and our third parties and your communication preferences.

3. How We Collect Your Information

We use different methods to collect data from and about you including through:

Direct interactions: You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

• Apply for a franchise opportunity

• Request information about our business model

• Subscribe to our newsletter or publications

• Request marketing to be sent to you

• Enter a competition, promotion or survey

• Give us feedback or contact us

Automated technologies or interactions: As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.

Third parties or publicly available sources: We may receive personal data about you from various third parties as set out below:

• Analytics providers such as Google Analytics

• Social media platforms when you interact with us

• Business partners and franchise referral networks

4. How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Purpose/Activity Type of data Lawful basis for processing
To register you as a new franchise prospect (a) Identity
(b) Contact		 Performance of a contract with you
To process and evaluate your franchise application (a) Identity
(b) Contact
(c) Financial
(d) Profile		 (a) Performance of a contract with you
(b) Necessary for our legitimate interests
To manage our relationship with you (a) Identity
(b) Contact
(c) Profile
(d) Marketing		 (a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests
To administer and protect our business and website (a) Identity
(b) Contact
(c) Technical		 (a) Necessary for our legitimate interests
(b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you (a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing
(f) Technical		 Necessary for our legitimate interests
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences (a) Technical
(b) Usage		 Necessary for our legitimate interests
To make suggestions and recommendations to you about goods or services that may be of interest to you (a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile		 Necessary for our legitimate interests

5. Disclosure of Your Information

We may share your personal data with the parties set out below for the purposes set out in the table above:

  • Internal Third Parties: Other companies within our group acting as joint controllers or processors who provide franchise support, store setup assistance, inventory planning, and operational guidance.
  • External Third Parties:
    • - Service providers who provide IT and system administration services, payment processing, and marketing assistance.
    • - Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
    • - Regulatory authorities and other third parties who require reporting of processing activities in certain circumstances.
    • - Brand partners and suppliers for product sourcing and authenticity verification.
  • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

In some circumstances you can ask us to delete your data: see your legal rights below for further information. We may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

8. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
    • - If you want us to establish the data's accuracy.
    • - Where our use of the data is unlawful but you do not want us to erase it.
    • - Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
    • - You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.
  • Withdraw consent at any time where we are relying on consent to process your personal data. This will not affect the lawfulness of any processing carried out before you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us at info@brandsalways.com.

9. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive. We use the following cookies:

  • Strictly necessary cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.
  • Analytical/performance cookies: They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works.
  • Functionality cookies: These are used to recognize you when you return to our website. This enables us to personalize our content for you and remember your preferences.
  • Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and any advertising displayed to you more relevant to your interests.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

10. Third-Party Links

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

11. Children's Privacy

Our services are not intended for children under the age of 18. We do not knowingly collect personal data from children under 18. If you become aware that a child has provided us with personal data, please contact us. If we become aware that we have collected personal data from a child without verification of parental consent, we take steps to remove that information from our servers.

12. Changes to This Privacy Policy

We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date at the top of this policy. You are advised to review this privacy policy periodically for any changes. Changes to this privacy policy are effective when they are posted on this page.

13. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us at:

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any concerns about our information handling practices, you have the right to make a complaint at any time to the relevant supervisory authority for data protection issues.

Franchise Partner Commitment

As part of our commitment to transparency and trust with our franchise partners, we ensure that all personal and business information shared with us is handled with the highest standards of security and confidentiality. Your journey with Brands Always is built on a foundation of mutual respect and data protection.

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