Legal

Terms and Conditions

Last updated: February 2026

1. Introduction

Welcome to Brands Always. These Terms and Conditions govern your use of our website, franchise inquiry process, and any related services provided by Brands Always. By accessing our website, submitting a franchise inquiry, or engaging with our business, you agree to be bound by these Terms and Conditions.

Brands Always is a retail franchise concept offering genuine imported branded apparel, sportswear, footwear, and accessories for men, women, and kids at unbeatable discounts. Our business is built on 100% authenticity, premium quality, and a strong, scalable franchise model.

Please read these Terms and Conditions carefully before using our website or services. If you do not agree with any part of these terms, you should not use our website or submit any franchise inquiries.

2. Definitions

In these Terms and Conditions, the following definitions apply:

"Company", "We", "Us", "Our":

Refers to Brands Always and its authorized representatives.

"You", "Your", "User":

Refers to any individual or entity accessing our website, submitting inquiries, or expressing interest in franchise opportunities.

"Website":

Refers to the Brands Always website accessible at [your-domain.com].

"Franchise Partner", "Partner":

Refers to any individual or entity that enters into a formal franchise agreement with Brands Always.

"Franchise Inquiry":

Refers to any expression of interest, application, or request for information regarding franchise opportunities with Brands Always.

"Services":

Refers to all services provided by Brands Always, including but not limited to franchise opportunities, store setup assistance, product supply, training, and ongoing business support.

"Products":

Refers to all branded apparel, sportswear, footwear, and accessories offered through Brands Always stores.

"Intellectual Property":

Refers to all trademarks, logos, brand names, designs, copyrights, and other intellectual property owned by Brands Always or its licensors.

3. Eligibility

By using our website and submitting franchise inquiries, you represent and warrant that:

  • You are at least 18 years of age and have the legal capacity to enter into binding contracts.
  • You are not located in a jurisdiction that prohibits the offering of franchise opportunities or the sale of our products.
  • You have the financial capacity to meet the investment requirements for a Brands Always franchise (minimum 1,500 - 2,000 sq. ft. store with setup and stock investment).
  • You have not been previously disqualified from participating in any franchise or business opportunity program.
  • All information you provide to us is truthful, accurate, and complete.

4. Franchise Inquiries and Applications

When you submit a franchise inquiry through our website or by contacting us directly, you agree to the following:

Accuracy of Information

You must provide accurate, current, and complete information about yourself and your business background. We reserve the right to verify any information provided.

Non-Binding Nature

Submitting a franchise inquiry does not constitute a binding agreement or obligation on either party. A formal franchise relationship is established only upon execution of a definitive franchise agreement.

Confidentiality

Any information you share with us regarding your financial capacity, business experience, and personal background will be treated confidentially in accordance with our Privacy Policy.

Communication

By submitting an inquiry, you consent to receive communications from us via email, phone, or other means regarding franchise opportunities and related information. You can opt out of marketing communications at any time.

Evaluation Process

We reserve the right to evaluate all franchise applications based on our criteria, including but not limited to financial capacity, business experience, location suitability, and alignment with our brand values.

Right to Reject

We reserve the right to reject any franchise application at our sole discretion without providing any reason.

5. Franchise Requirements and Investment

The following outlines the general requirements and investment structure for a Brands Always franchise. Please note that these are indicative and subject to change based on location and other factors:

Store Requirements:
  • Minimum 1,500 - 2,000 sq. ft. in high footfall areas such as malls, shopping streets, or commercial hubs.
  • Prime location with good visibility and accessibility.
  • Compliance with local zoning and business regulations.
Investment Structure:
  • Setup Cost: Initial investment for store build-out, fixtures, signage, and branding.
  • Stock Investment: Initial inventory purchase to stock the store with branded products.
  • Additional Costs: Working capital, licenses, permits, and other operational expenses.
Revenue Model:
  • Selling Price to Customers: 50-60% off MRP.
  • Franchisee Margin: 40-45% (inclusive of GST).
  • Projected Sales: Rs.15 - 20 lakh per month.
  • Break-even timeline: 24 to 36 months.

These figures are estimates and not guarantees of future performance. Actual results may vary based on location, market conditions, and individual business management.

6. Franchise Agreement

If your franchise application is accepted, you will be required to enter into a formal Franchise Agreement. This separate agreement will govern the specific terms of the franchise relationship, including but not limited to:

  • Franchise fees and royalty structure
  • Territory rights and exclusivity
  • Term and renewal options
  • Brand standards and operational requirements
  • Training and support obligations
  • Marketing and advertising contributions
  • Termination conditions
  • Dispute resolution mechanisms

In the event of any inconsistency between these Terms and Conditions and the Franchise Agreement, the Franchise Agreement shall prevail.

7. Product Authenticity and Sourcing

Brands Always is committed to providing 100% authentic branded products. Our product sourcing and authenticity practices include:

  • Direct partnerships with over 75+ global and national brands including Puma, Champion, Skechers, Adidas, and more.
  • Procurement led by former executives of international brands with decades of industry experience.
  • Rigorous quality checks to ensure every product meets brand standards.
  • Genuine imported products sourced through authorized channels.
  • Continuous monitoring of supply chain to maintain authenticity.

As a franchise partner, you agree to:

  • Only sell products supplied or approved by Brands Always.
  • Not engage in the sale of counterfeit or unauthorized products.
  • Maintain the integrity and reputation of all brands represented in your store.
  • Follow all guidelines regarding product display, pricing, and merchandising.

8. Intellectual Property

All intellectual property rights related to Brands Always, including but not limited to trademarks, logos, brand names, trade dress, website content, marketing materials, and business systems, are owned by Brands Always or its licensors.

As a franchise prospect or partner, you agree that:

  • You will not use any Brands Always intellectual property without prior written authorization.
  • Any authorized use of intellectual property must be in accordance with our brand guidelines.
  • You will not challenge or assist others in challenging our intellectual property rights.
  • You will not register or attempt to register any trademarks or domain names that are confusingly similar to Brands Always.
  • Upon termination of any franchise relationship, you will immediately cease all use of Brands Always intellectual property.

9. Website Use and Content

Your use of our website is subject to the following conditions:

  • Accuracy of Information: While we strive to ensure all information on our website is accurate and up-to-date, we do not warrant the completeness, reliability, or accuracy of any content. Information about franchise opportunities, investment requirements, and market projections are estimates and subject to change.
  • No Guarantees: Any projections, estimates, or forward-looking statements regarding potential sales, profits, or business performance are for illustrative purposes only and do not constitute guarantees of future performance.
  • Prohibited Uses: You agree not to use our website for any unlawful purpose, to violate any laws, to infringe upon our intellectual property rights, to transmit harmful code, to attempt unauthorized access, or to interfere with the proper functioning of the website.
  • Third-Party Links: Our website may contain links to third-party websites. We are not responsible for the content or practices of these websites and provide these links for convenience only.

10. Confidentiality

During the franchise inquiry and evaluation process, you may have access to confidential information about Brands Always, including but not limited to:

  • Financial models and projections
  • Business strategies and operational methods
  • Supplier and brand partner information
  • Marketing plans and materials
  • Customer and franchise partner data
  • Proprietary systems and processes

You agree to:

  • Maintain all confidential information in strict confidence.
  • Not disclose confidential information to any third party without our prior written consent.
  • Use confidential information solely for evaluating the franchise opportunity.
  • Return or destroy all confidential information upon request, particularly if you decide not to pursue a franchise relationship.

This confidentiality obligation survives the termination of any discussions or relationships between us.

11. Limitation of Liability

To the maximum extent permitted by applicable law:

  • Brands Always, its officers, directors, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of our website, franchise inquiries, or any interactions with us.
  • Our total liability to you for any claims arising from these Terms and Conditions or your franchise inquiry shall not exceed the amount paid by you to us, if any, in the preceding twelve months.
  • We do not guarantee that our website will be uninterrupted, secure, or error-free, or that any defects will be corrected.
  • We are not responsible for any losses resulting from unauthorized access to or alteration of your transmissions or data.
  • We do not warrant the accuracy or completeness of any information, content, or materials provided on our website or during franchise discussions.

12. Indemnification

You agree to indemnify, defend, and hold harmless Brands Always, its affiliates, officers, directors, employees, and agents from and against any and all claims, liabilities, damages, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising from:

  • Your use of our website or services
  • Your violation of these Terms and Conditions
  • Your violation of any applicable law or regulation
  • Your infringement of any third-party rights, including intellectual property rights
  • Any misrepresentation or inaccuracy in information you provide to us

13. Termination

We reserve the right to terminate or suspend your access to our website and the franchise inquiry process at our sole discretion, without notice, for any reason, including but not limited to:

  • Your breach of these Terms and Conditions
  • Your provision of false or misleading information
  • Suspected fraudulent or unlawful activity
  • Requests by law enforcement or government authorities
  • Technical or security issues

Upon termination, all provisions of these Terms and Conditions that by their nature should survive termination shall survive, including ownership provisions, warranty disclaimers, indemnification, and limitations of liability.

14. Governing Law and Dispute Resolution

Governing Law: These Terms and Conditions shall be governed by and construed in accordance with the laws of India, without regard to its conflict of law provisions.

Dispute Resolution: Any dispute arising out of or relating to these Terms and Conditions, your franchise inquiry, or any interactions with Brands Always shall be resolved through the following process:

  • Negotiation: The parties shall first attempt to resolve any dispute through good-faith negotiations.
  • Mediation: If negotiation fails, the parties shall attempt to resolve the dispute through mediation before a mutually agreed-upon mediator.
  • Arbitration: If mediation fails, any dispute shall be finally resolved by arbitration in accordance with the Arbitration and Conciliation Act, 1996. The arbitration shall be conducted in [Your City], India, in English. The decision of the arbitrator shall be final and binding.
  • Jurisdiction: The courts in [Your City], India shall have exclusive jurisdiction over any matters not subject to arbitration.

15. Modifications to Terms

We reserve the right to modify or replace these Terms and Conditions at any time at our sole discretion. Any changes will be effective immediately upon posting the revised terms on this page, with the "Last updated" date revised accordingly.

Your continued use of our website or engagement with us after any such changes constitutes your acceptance of the new Terms and Conditions. If you do not agree to any changes, you should discontinue using our website and cease all franchise inquiries.

16. Severability

If any provision of these Terms and Conditions is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall remain in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it enforceable while preserving the original intent of the provision.

17. Waiver

No waiver of any term or condition of these Terms and Conditions shall be deemed a further or continuing waiver of such term or condition or any other term or condition. Any failure by Brands Always to assert any right or provision under these Terms and Conditions shall not constitute a waiver of such right or provision.

18. Entire Agreement

These Terms and Conditions, together with our Privacy Policy and any other agreements or policies expressly incorporated by reference, constitute the entire agreement between you and Brands Always regarding your use of our website and franchise inquiries, superseding any prior agreements or understandings.

19. Force Majeure

Brands Always shall not be liable for any failure to perform its obligations under these Terms and Conditions where such failure is caused by events beyond its reasonable control, including but not limited to acts of God, war, terrorism, civil unrest, natural disasters, pandemics, government actions, strikes, or supply chain disruptions.

20. Contact Information

If you have any questions about these Terms and Conditions, please contact us at:

Acknowledgment

By using our website or submitting a franchise inquiry, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions. You further acknowledge that these Terms and Conditions, together with our Privacy Policy, constitute the complete understanding between you and Brands Always regarding your franchise inquiry.

Welcome to the Brands Always family. We look forward to exploring a successful partnership with you.

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